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An OverView About Digital Marketing



When the marketing of the product or business is done by using digital technologies is called digital marketing. These days digital marketing is the bone for the marketing purposes for the product and company. There are various which provides you with digital marketing services through following ways-
  •  SEO
  • SEM
  • SMO
  • SMM
  • Email Marketing
  • SMS Marketing

Search Engine Optimization (SEO)

It is a process which is used to increase the Google ranking of your website. Search engine optimization, i.e., SEO mainly practices for the improvement of the website traffic without paying money. SEO is a 
  •  Marketing Discipline
SEO is crucial for the marketing because it increases the website traffic and also helps in lead generation.
  • A technical task

It requires good practice if you wish to compete for the traffic
  • An exciting field

Features of SEO 

  • Increase quality traffic


You can attract all the visitors in the world if they are coming to your site.

  • Increase quantity traffic


For the click of the right people, more traffic is better.

  • Organic results


SEO gives you organic traffic, i.e., any traffic for which you don't need to pay.

Social Engine Marketing (SEM)

It is the most effective way to grow your business. It is done by using paid advertisements which appears on the SERPs, i.e., Search Engine Results Pages. These Ads is known as pay- per- click Ads.

Importance of SEM

  • Improve your ability to build your brand & your client base.
  • Put your website or products in front of the target audience
  • Increase traffic quickly

Social Media Optimization (SMO)

It is the use of some social media platform to generate the publicity to increase the awareness of the product or the brand value. You can say that social media optimization is as similar to the search engine optimization.

Why SMO is necessary

These days most of the people have an android phone, and they are investing their time on the social site hence the advertisement on this site can increase the product or business reach. There are some other points which are given 
  • Improve online 
  • Increase the traffic on your 
  • Integrate social into your site

Social Media Marketing

  • It is a form of internet marketing which is based on the social networking website for the marking purposes
  • It is used to generate the unique visitors to your site.
  • Powerful online marketing tool

Importance of SMM

  • A low-cost way to increase a large number of users & brand recognition
  • Social media platforms have built-in data analytics tool which allows the companies to track the process, success, & engagement of ad campaigns.
  • The user can send feedback directly to the company hence the company seem more personable

Email Marketing

  • The act of sending commercial mail to the group of people is considered as email marketing. 
  • When you wish to communicate with the consumer about your brand or product email marketing is the most cost-effective way to do so
  • It is an effective way of marketing and converts prospects into customers and one-time buyer into loyal one
  • Email is the number one communication channel because researches say that more than 90%  consumer check their mail on the daily basis
  •  Email converts better, i.e., the average order value of an email is at least three times higher than that of social media

SMS Marketing

  • SMS, i.e., Short Message Service Marketing is a technique that uses permission-based text messaging to spread promotional messages.
  • This form of communication is meant for the interaction of the time-sensitive offers, updates, and alters to people
  • It is the most effective and direct line of connection to the customer
  • It is used to use to build a database of subscribers to improve the customer loyalty
  • It is considered as other email marketing and push- notification services


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